You have decided to start a blog, now what should you do? Before you pick your blogging platform or even purchase a domain, you should think about what you are going to blog about. What will be the overall topic or subject of your blog? Taking just a few minutes to plan your blog and decide on a topic may just save you from misery and failure down the road.
Now, I am sure there is at least one blogger who woke up one morning and decided to start a blog. They immediately went straight to their computer, purchased a domain and hosting, installed WordPress, picked a pretty theme, started publishing and then overnight their blog became a success. That way may work for some people, just like some people enter and win the lottery. But usually a successful blog doesn’t happen by chance or overnight. You have to put some planning and thinking in to starting a blog if you would like for it become successful.
Why Should You Pick A Blog Topic Before Starting A Blog?
Having a central topic will make it easier for you to market your blog and grow your audience. It will be easier and quicker for your potential readers to see what your blog is all about and make the decision to start following along. Blogging about a specific topic will also help search engines, like Google, see you as an authority and increase your exposure in search engine results.
How Do You Pick A Topic For Your Blog?
The usual advice is blog about something you are passionate about. You know, I was told something very similar when I first started my business. I remember hearing the common mantra, “Start your business around something you are passionate about”. Then I heard it again and again when I first started blogging. After a few years of blogging and having my own business, I came to realize why being passionate about your topic or what you are doing is so very important!
Passion is what wakes me up and gets me out of bed after only two to three hours of sleep. It is what keeps me working into the wee morning hours of the morning to finish my 1000th Etsy banner design. Passion is what motivates me to keep writing, even after I have already written hundreds of posts. It keeps me from throwing in the towel when less than 20 people have read the blog post I spent all week working creating. My passion for what I do is basically what keeps me running my marathon and not giving up. Without passion I simply would not be where I am today.
So I strongly encourage you to follow the advice of picking a topic you are passionate about. This should also be a topic you are knowledgeable about. Trust me, it is way easier to start a blog around a topic you know a lot about rather than one you do not know anything about. When you start blogging, you want your readers to see you as being well-educated because then they will be more likely to trust and follow you.
Your topic should be interesting to you and your readers. If your topic has little to no appeal for others, then you many find it rather impossible to attract an audience for your blog.
You also want your topic to be relevant for many years to come. If you are like me, then you would not want to put all of your time and energy building a blog around a subject matter that will not be relevant in five or six years.
What Should You Do Next?
I suggest making a list of topics you are knowledge about, hobbies or things you enjoy, and experiences you would like to share with others. Take the time to reflect over your list while also considering the advice I share above.
Once you have decided on your topic, the next step is to write down 25-30 blog post ideas. These ideas will help you start your blog off on the path to success.
Have a tip you would like to share? Share it with us in comments.