Have you been wondering why your handmade items have not been showing up in Etsy’s search or your shop has not been ranking well in Google’s search results? It might be because you have not optimized your shop by using relevant keywords. Although Etsy and Goolge take into account several factors when ranking search results, using keywords to properly optimize your shop is not a step you should skip.
Before you read any further, make sure you have your list of relevant keywords handy.
Now, I will share with you the five places I have used keywords to help make my shop relevant for Etsy and Google. Using these techniques helped my main shop, RhondaJai.etsy.com, to consistently rank within the top three positions for the search term “etsy banners” for Google this year and several of my listings currently show within the first 5 pages of Etsy’s search results for “etsy banners”.
Place #1: Shop Title (Not to be confused with shop name.)
Shop titles show at the very top of your browser and in Google’s search results.
TIP: Place 1 or 2 of your most relevant keywords at the very beginning of your shop title.
To edit your shop title, go to the Info & Appearance page located in the drop down menu of the Your Shop link at the top of your store.
Place #2: Shop Announcement
TIP: Use your most relevant keyword as the first word(s) of the first sentence in your shop announcement. If your sentence does not make since when you do this, then try to place your keyword as close to the front as possible.
To edit your shop announcement, go to the Info & Appearance page located in the drop down menu of the Your Shop link at the top of your store.
Place #3: Item Title
Item titles show at the very top of your browser when you click on a listing page. They also show in Google’s search results.
TIP: When optimizing a listing, make sure to use the keywords that are most relevant for that particular item. Use a keyword at the very front of your item title. Some Etsy sellers like to resort to “keyword stuffing”. Keyword stuffing is using a bunch of keywords in your item title. But I do not recommend using more than two. With Google’s search engine getting smarter, “keyword stuffing” could have a negative impact on your shop’s search rankings.
Place #4: Item Description
Item descriptions show in Google’s search results. However, at this time Etsy’s search does not use item descriptions as a factor for ranking.
TIP: Use 1 – 2 keywords in your item description 2 – 3 times. Similar to what you did in your shop announcement, use your most relevant keyword as the first word(s) of the first sentence in your shop announcement or as close to the front as possible. Use your keywords a few more times where it naturally makes sense. Don’t force or over use your keywords. Remember shoppers will read your description so also keep them in mind when writing.
Place #5: Item Tags
Item tags show near the bottom of listing pages and are important for Etsy’s search, but they are not used by Google.
TIP: Make sure to use all 13 tags. I recommend first using the keywords you discovered on Etsy when you did your keyword research. Try to use the keyword exactly as it appeared during your research. Do your best not to split your keywords into separate tags. Sometimes this is unavoidable if your keyword phrase is too long. For example, you would use “etsy banners” as one tag, not two.
It is very important to always use the most relevant keywords and make sure you are attracting shoppers who will actually buy your handmade. Using relevant keywords is just one of many factors Google and Etsy use for ranking search results.
Google takes into account how long a visitor stays on a page once they click. So if you are using keywords that do not relate to your handmade, visitors will quickly click away from your shop.
Etsy’s search algorithm also takes into account the number of views, favorites and sales an item has received within a certain time frame. So if your handmade is not something shoppers want to buy or the wrong audience is being targeted, your items will eventually get pushed to the back of search results.
After you optimize your shop and listings, it may take a few days or weeks before you start seeing the benefits.
Do you have a helpful tip to add about optimizing an Etsy shop? Feel free to share it with us.