Your shop is setup just right with the perfect banner, your about page tells your special story, you have clear and fair policies, awesome pictures and informative descriptions. Oh, and let’s not forget, you have optimized your Etsy shop until you just can’t do anymore.
You have put all of this hard work and time into your shop, but you have yet to make any sales and your shop’s traffic is almost non-existent.
What in the world is going on? Why isn’t anyone buying your stuff? Why aren’t people visiting your shop?
What should you do now?
Well, now you start thinking about ways you can promote your shop outside of Etsy.
I know what are thinking! You are thinking “Are you kidding me? I really have to promote my shop? What about all of the built-in traffic already on Etsy?”
Yes, Etsy has great built-in traffic! However for many shops, it simply just isn’t enough traffic to generate sales, especially if you are trying to generate enough revenue to quit your day job.
So you have to start thinking of ways you can promote your shop on and offline. Many Etsy shop owners never move beyond the basics of promoting their shops using Etsy Promo teams, Facebook, Twitter, Instagram, Pinterest or their blog.
But there are many more techniques you can use to get your items in front of your target market and thus make your first sale.
Here are a few techniques I recommend to generate more traffic to your Etsy shop:
- Get A Product Review From A Trusted And Influential Blogger
- Write A Guest Post For A Blog That Relates To What You Are Selling
- Create A YouTube Channel And Share Videos About You Or Your Items
- Purchase Print Media Ads
- Sponsor A Local Event
- Participate On Forums Outside Of Etsy
- Partner With Other Shops Or Businesses That Compliment Yours
- Create An Ad On Craigslist That Links To Your Shop
Yes, these techniques will take more effort and time than just posting a link to your items on a social media site or favoriting a teammates first page of items, but they are well worth it!
Have you made your first sale on Etsy? Do you have a sales and marketing tip you would like to share? Tell me about it.