Keywords are basically the search terms or phrases buyers use to find your handmade online. You must use them if you expect to rank well in Etsy’s Relevancy Search or be properly indexed by search engines, like Google.
It is very important to use keywords that are actually relevant to your handmade. The more relevant your keywords are the better your quality of traffic and sales conversion will be.
For the best results, I recommend using very specific keyword phrases known as “long tail keywords”. For example, instead of using a broad keyword phrase such as “jewelry” use a more specific long tail one such as “handmade beaded jewelry”.
Now let’s get you some keywords that will get your Etsy shop found and help make you a successful Etsy seller!
Get your notepad ready so you can start your relevant keyword list!
Start With The Basics…Brainstorming!
First, let’s think like your target market. What words would your buyers use to find your handmade online? What colors, materials or dimensions would they include? What occasion would they use your handmade item for? At this stage it is ok jot down broad keyword phrase. You can always narrow your list down to specific ones later.
Move Beyond The Basics…Find The Keywords Etsy Shoppers Actually Are Using
It is very easy to discover the exact keywords shoppers are using on Etsy. I have found, that using the exact phrases shoppers use helps my items rank better on Etsy and it has improved my placement in Google’s search results.
Shop Stats Page
The most obvious place is your Shop Stats page. Under the Keywords section, you can view a complete list of search terms shoppers have used to find items in your shop. You can use this list to discover ideas you might have overlooked during your brainstorming session.
Another good place is the search box on Etsy’s homepage once you have logged in. I recommend using this search box because I have found it to be the one that most consistently provides keyword suggestions.
The Search Box
On the homepage start typing a broad keyword or one of your keyword ideas in the search box. As you start typing a dropdown list of keyword suggestions will appear. These are helpful suggestions from Etsy based on what shoppers have been using.
(Please Note: Because Etsy does conduct quite a few unannounced experiments on the site, I cannot guarantee that keyword suggestions will appear for you. If they do not appear, I recommend giving it a try again on another day.)
Search Result Pages
Finally, another great place on Etsy to discover keywords is the search result pages. Near the bottom of most search result pages, under “Related to”, you will find more suggestions.
Let’s Go Advance…Find Relevant Keywords Like A Pro
Now that you have learned some basic techniques, it is time to move beyond Etsy and get keyword suggestions from Google, the search engine powerhouse. Google has an awesome tool named the Keyword Planner.
In order to use this tool, you will need to create a Google Adwords account, but don’t worry it is free and you do not need to create any ad campaigns.
Once you have logged into your Google Adwords account, click “Tools And Analysis” located on the top navigation menu and then on the dropdown menu click “Keyword Planner”. Next click “Search For New Keyword And Ad Group Ideas”. Finally enter in one or two keywords and click “Get Ideas”.
You will then be provided two lists, one for Ad Group Ideas and the other for Keywords. I recommend clicking on the “Keyword Ideas” tab. Pay close attention to keywords that have high monthly searches with medium or low competition. I recommend adding those keywords to your list first.
Use the techniques given above as often as you would like to create the most relevant keyword list you can. I also recommend repeating these steps anytime you add a new line of items to your shop and once a month to make sure you are not missing out on any new keyword opportunities.
Did you find the information in this post helpful? What other topics would you also find helpful? Feel free to share.
Make sure to check back next week! I will share where to place your keywords.