Most of the sellers on Etsy use an email address that looks like email@example.com. Of course there is nothing wrong with using a free email account like Gmail for your business. But if you want your Etsy shop to stand out and have shoppers really take you seriously it is best to have a business email.
What Is A Business Email and Why Should You Use One?
A business email is one that matches your domain and looks like yourname@yourshopname or customercare@yourshopname. For my Etsy shops I use firstname.lastname@example.org or email@example.com.
One of the most important things you must do when selling online is to create an atmosphere of trust. If shoppers do not trust you, they simply will not buy. An easy way to instantly set yourself a part from the competition and increase credibility with shoppers is to use a professional business email. Having one will also help you strengthen your brand.
Where Should You Include Your Business Email?
In order for someone to contact you they first have to have an Etsy account. Signing up for an Etsy account simply to contact a seller or ask a question about a potential purchase can be a big turnoff for many and as result cause you to miss out on potential sales.
So to make it easier for potential buyers to contact you, I recommend including your business email in your Profile, About page, Shop Announcement, Policy page and listing descriptions.
I also include my business email in Etsy’s automated Message To Buyers. When I send out confirmation emails, I also let my buyers know that they can contact me through email if they have any questions or concerns about the item they have purchased.
And, don’t forget to include it on your business card.
How To Create A Business Email Account?
(Please note, the links given in this post are not affiliate links. I recommend these companies, because I have used them before and found them to be reliable.)
Would you like more tips for selling on Etsy? Check out my previous Etsy Pro Tips.