Has your shop been receiving a good amount of traffic, but very few people are actually buying? Well it could be because your shop looks a bit unprofessional or is missing some key elements that would make buyers feel comfortable enough to purchase from you.
People buy from shops they trust. If your Etsy shop does not inspire trust than people are not going to buy from you. The look of your shop, your product images, listing descriptions and polices all are important factors that help create trustworthiness for a buyer.
Here are a few tips to help you get started creating a trustworthy Etsy shop:
- Does your shop look professional? An Etsy banner is a great way to begin branding your shop and make it look established and professional. Your banner should match your shop’s personality and leave a memorable impression with visitors. Also make sure your shop’s name and slogan is easy to read.
- Don’t forget to upload an Etsy avatar to represent you and your shop. Your Etsy avatar displays in a variety of places and if you do not upload one, many will think you are a scammer and leave your shop immediately.
- Take good pictures of your items using proper lighting and a clean, clutter-free background. Make sure the pictures you post accurately represent your items and are not blurry.
- After you open your Etsy shop you are able to add Shop Polices. Your polices should be brief and explain what buyers can expect when purchasing from you. It is very important that you include your return/exchange policy. Buyers have been known to leave a shop if a seller does not clearly explain their return policy.
- Make sure you have accurate shipping costs and time frame. It is a horrible feeling to get ready to purchase an item you love, only to see an outrageous shipping cost or receive a message after you have purchased asking for more money to cover shipping. It is also devastating to think your item will arrive within two weeks when in reality it will be more like four. Setting proper buyer expectations results in good reviews and less headaches down the road.
- Give as much details and accurate measurements in your item descriptions as possible. Include a list of materials and ingredients. People with allergies appreciate when this information is readily available.
- Use your About page to share your story and/or creative process. This will help potential buyers see that you are a real person and further connect with you.