Yay, I am super excited! I wasn’t sure the day would come that my main Etsy shop would reach 3000 sales. It hasn’t always been easy and there were many times I felt like leaving Etsy. But overall I am glad I stuck with it. I have met some super AWESOME people that I would not trade for anything or anyone in the world!
And of course, I have learned a lot from having a store on Etsy. Here are some of the lessons I have learned since my last milestone:
- Always work to improve your skills and products. No matter how successful you become or how well your shop is doing right now, it is important to continue to improve your skills. I make sure to consistently dedicate time to improve my design and business skills. When I am not working on a project or spending time with my family, you can often find me attending a seminar or workshop. I also take online courses and subscribe to blogs that give helpful tips for managing and growing my business.
- Don’t give up or get discouraged during slow times. Yep, after all these years of selling I still experience times when sales are slow. Even though I know these slow periods are coming and I have experienced them before, they still cause me some anxiety. I have found that I can alleviate some of my anxiety by revamping some aspect of my store, launching a new design or find some new way to improve my overall business.
Basically I work through the slow time and before I know it, I am swamped again with sales! So the next time you are experiencing a slow sales period instead of becoming discouraged, trying using the time to research new materials or supplies, create a new design, declutter and organize your workshop or office, improve some of your product photos or research new keywords you can include in your item descriptions.
- Have your own online store outside of Etsy. What if you woke up one day and your shop or Etsy was simply gone? What is your back up plan for selling your items? Where would your buyers go to contact you or continue to buy from you? You have worked countless number of hours to build and grow your business, don’t leave it to chance that Etsy will always be there for you.
After trying several different options, I opened up my main online store using Shopify. You can view my store at RhondaJaiDesigns.com. I include a link to my main store in all of my emails so my buyers know how to reach me outside of Etsy.
- Have a blog to help drive traffic to your store? A blog is a wonderful investment and tool for helping drive targeted traffic to your store. I have seen a continued increase in the number of buyers finding me through Google and other search engines since I have started blogging here on RhondaJai.com.
Having a blog means more pages for search engines to index and add to search results, which provide more opportunities for potential buyers to find you. A blog with a professional appearance that matches your brand also adds legitimacy to your business and it is another way you show potential buyers you are serious about your business.
- Pick one or two social media site to use to stay connected to your buyers. I use Twitter and Pinterest to promote my designs and share helpful information. Using social media sites is a great way to interact with potential buyers and your fans. When you send out helpful posts or tweets, your buyers will love you and over time your fan base will increase. If you have yet to try any social media sites, I recommend using Instagram. It is simple and easy to use.
I hope you found these lessons helpful and you can use them to help you reach your next milestone!
What important lessons have you learned from having an Etsy shop? Feel free to share them.